Greece’s Omikron Electronics Appointed MUSIC Group MI Distributor

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Distributor experiences fast and impressive growth in lean marketplace

7/3/2013 Luxembourg — MUSIC Group has tapped Omikron Electronics to manage distribution, customer support and service for all BEHRINGER and BUGERA-branded MI products in Greece. Since the company’s inception in 2009, Omikron has experienced sustained growth and established an extensive dealer network throughout the region. MUSIC Group and Omikron already have a close relationship, with the company serving as distributor for high-end MIDAS and KLARK TEKNIK professional-sound products. While many of their competitors have struggled with the current economy, Omikron has enjoyed robust sales increases over the past year — buoyed by MUSIC Group’s pro audio brands.

With more than 450 items in the two brands’ catalogs, the new distribution deal brings BEHRINGER/BUGERA’s unique value proposition to a consumer audience hungry for high-quality musical equipment at truly affordable pricing.
“Omikron Electronics has done remarkably well with our MIDAS and KLARK TEKNIK brands, so we couldn’t have asked for a better distribution partner for BEHRINGER and BUGERA. This is a great opportunity for us to provide the musicians of Greece immediate access to our digital and analog mixers, solid-state and tube amplifiers and much more. I look forward to working with Omikron to expand their dealer network and increase BEHRINGER and BUGERA brand awareness in the region,” stated MUSIC Group VP of Sales David O'Kelly.
Omikron Electronics founder Giannis Tziakos added, "We are proud that MUSIC Group has demonstrated so much faith in our people — and in our ability to expand sales and brand awareness of BEHRINGER and BUGERA in Greece! As always, we devote ourselves to providing the very best in order fulfillment, service and support — and will do everything in our power to ensure our dealers have an ample supply of BEHRINGER and BUGERA products at all times."