The D'Addario Player's Points program was launched in 1991 as a way for us to thank our loyal customers for their continued support of our products. Yet, as the marketplace for our products continues to develop globally, it has become necessary to transition our customer loyalty program into a more web-friendly and interactive platform.
Thus, we have recently begun to remove the Player's Points values from our packaging as we will not be using the traditional points in the new loyalty program. However it is our intention to still honor any requests from customers who have collected traditional Player's Points packaging. In short, any remaining Player's Points in the marketplace can be used in the new loyalty program -
so don't throw away any Points you've saved!
We are currently working on developing a web-based loyalty program where users will be able to redeem points, shop and order their exclusive D'Addario merchandise all through one interactive interface. Until this transition is completed, you may see packaging with no points - this is only temporary as we are currently exploring various options on introducing interactive points to the packaging, so we can cut out the need to cut up packaging and manually sending them in.
Additionally, we are actively sourcing new and exciting items - items we have never offered before. We hope to have this brand new loyalty program ready for launch by 2014.
We thank you for your continued support of our products and if you have any questions on how to redeem your Player's Points, please contact us at
playerspoints@daddario.com.
Yours truly,
Jim D'Addario